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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
! N. U6 L* Z. ?5 W, {: Z
) d3 o" i% a$ d7 i/ w+ j# TGM Overview7 C; f1 k2 l; }: T' X
• Role, Timing, Issues/Decisions, C&Cs
0 v" o* M0 r2 j* e+ F2 B• Objectives
2 Q) S3 q1 [5 x3 i– What do we “WANT” to do?
h1 ?5 O1 s* S/ F• External Analysis; i6 d- m- C8 E( w8 Y6 R7 a
– What do we “NEED” to do?: Z% \& G3 ]; D {( d8 U
– PEST, Consumer, Competition, Trade
* X2 O2 V4 ~& ?1 S• opportunities & threats3 J0 j' [5 H/ b8 x; @( l2 t6 b
– IMPLICATIONS: KSFs
6 P) k( T5 P% R( C% d• Internal Analysis( [! O. }1 _3 A2 |4 y
– What “CAN” we do?$ K/ Q& i) W' w% L2 M
– Finance, Marketing, Ops, HR0 Q& W3 }: K. K _3 l$ Q R
• abilities, strengths & weaknesses/ m2 |7 X; N8 N
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
; K, E0 R3 o9 L \& U$ j/ E7 \: ?7 `; R! M7 b
• Alternative Evaluation0 ^0 R1 l! \7 u% {8 k! ?7 D
– What are the options?" P P L9 @& H" ^. `
– Evaluate the pros & cons of the options
; g8 X- v( z. P9 c5 m6 p' ]– How does this option “FIT”?+ r! v2 K! s% [3 h
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
$ V5 F2 m% d1 I2 ` W5 h, I z– Financial Feasibility (of AT LEAST 2-3 options that might “work”) . k1 \$ J0 {! N. Y d! [, w% E. ?
, Q! w$ y- s2 Y5 l- T; S• Decision
3 f5 Y: T; U2 K) @– Justify why you chose a particular option(s).0 Q. _8 X! A) U3 [$ e- s
– YOU SHOULD BE CONVINCING
! y: \$ c* y, x! _# P2 k( ~2 g& O• Which strategy best meets the firm’s objectives?
h+ @1 f7 a! x* E• Does it satisfy the personal objectives as well?
; q& {( C3 v8 _+ [9 t% F, H• Have you addressed the cons of the chosen alternative?
$ g) E2 a; b2 V k• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)3 @5 M* \* d7 K( V
• Why NOT the other options?# T4 H3 \2 O3 y3 [% a9 P2 r3 H
• How does this choice affect Finance, Marketing, Ops and HR? What changes
- R+ M6 W( N) Q. |need to be made?6 | c) H' m! R
/ E# u8 N" N/ J( ^8 x
• Action Plan5 D, r/ @- z2 P' s5 c& w- `
• Map out a clear and precise implementation plan which includes;, ?1 ]$ \4 P. M/ v. e- i) K
– details which address what steps you have to take to implement your8 C( S, D/ }# R
decision+ {5 |' |; f% s% A
– details about timing
4 m& j# Z0 W6 r9 ]5 o– details about WHO will be responsible for accomplishing the ‘task’, } o- x8 b8 K3 r/ O7 Q, k m( R
– how will you follow-up your plan (measure success)0 j8 A( t9 X4 G/ H& [
– make sure to consider both the short term and long term
7 D7 W m6 P# H: w: B& d, Z& M. O4 G+ G) Z; @8 d' F* G
Firm Valuation
$ X8 ]- Z5 ~" k% e& r: d. e• Used to help managers determine the “price” of a company.* A) @+ @2 Z: w$ \
• 3 methods of valuing a firm;! ]! q2 u: k; I7 S) ]& O; V
– Net Book Value
% y' v4 O9 [* b6 U- E– Economic Appraisal
6 D' K" a, z0 m, r2 C– Capitalization of Earnings! y' }! [% W$ Y$ T- D/ C" V
• Using all 3 methods (if possible) helps us to determine a RANGE of what the3 o7 ^+ L ?$ b% g3 N
company is worth.3 _& ]- B& M2 t7 l
• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???3 k- F& }. J$ E8 Y, m
1 R4 W6 _; o9 T8 x( y( z/ B Net Book Value (NBV)# ^9 F n1 J8 K- y
– Total Assets - Total Liabilities& y* X6 V( b' z i
• a.k.a.. the equity
5 T8 s" _; ?4 i. u/ W0 K: j– Does not account for the present market value of the assets
; C- {# J3 J! s; Q: R1 i– Calculated using the most recent given balance sheet' e) G% M& k* a
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
2 `9 n( R, y' ]4 |0 o" s
1 ?1 N1 {- ^4 Z$ I' ? Economic Appraisal (EA)2 ^, ~' B- R7 \: o2 t
– Similar to NBV, but tries to reflect the current market value of the assets% N0 }( a9 l. g( p
– Total Appraised Assets – Total Liabilities1 w* w% R, f& u, D% u5 c
– Preferred by buyers who are interested in a company for its assets
' Q; Z5 B6 G& {: z5 ~( R2 I- K
4 n" m; [7 T+ M2 X Capitalization of Earnings (CE)4 W$ {4 r: Y5 _4 A
– Focuses on the I/S instead of the B/S
! g. l) `+ \& j- c# `$ F% @ R• Attempt to value the company in terms of the future income it may provide.
3 t& Y4 F- l1 |9 v, z% s( q$ [– NPAT * P/E ratio = value; D$ l% H0 b% [7 U; i
– Must evaluate two different earnings figures (to determine risk & range)
9 V. [# ?9 W% [4 f! @( m! Q• Assuming changes (projected statement)
( F) u% h7 r5 s0 Y; o5 s• Assuming no changes (current given I/S)
9 {& ]: L$ J, k- O! g3 @" N– Select a reasonable P/E multiple
( @6 G4 x8 ?( V" G4 [1 f– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)" ]. a, A9 D1 C6 U
3 M9 s5 e P) N* L4 V8 b* c( }
• P/E Multiple
; c; J2 m5 N$ V$ U– Rules of thumb;
" X; ~# p% n( b% }! W• Mature industries with stable earnings tend to have multiples
' ?7 b. C9 d" L5 Q. Ifrom 5 to 15.
/ f; b0 v( D& V t! @+ r# {• High growth industries tend to have multiples exceeding 20.
, \; c& H P% m3 X, E• “Growth is good; risk is rotten!”2 c L' [ u3 v5 Q; p
– growth increases a multiple
$ ~6 E4 U7 I* T- q– risk decreases a multiple
5 l6 d: n6 D% G# ]) u+ H& ^: w
Their Associated Ratios
, M, x8 F( l/ s) ^- A2 y& \8 U3 B• Profitability;) p% z7 A2 T9 ]3 p" f
– Business goal - to make $$7 p8 L7 u$ a/ F- r3 @' S
– Ratios measures how much money we had to spend to make $X in sales! X- E. W0 y' {2 h' P' m! o
• Stability;
3 x9 d1 X8 l0 {6 j" ]( a! i– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)+ r9 F" e# l- u9 U
– Ratios measure the firm’s means of financing assets and ability to pay interest on debts! o4 B, l& y% b K9 v% k
) f) d0 [ z% C3 _
5 Financial Goals &Their Associated Ratios* p' d8 E2 Q; Z6 K" g; f0 ]
• Liquidity;2 V) a# z4 b' D
– Business goal - ability to meet s-t obligations& \ p# s% o7 T$ g
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm. W* d3 u* E. h, P* N# b
obligations)
1 e# `+ |2 A ^• Efficiency;% f) g4 U) C1 C; E5 [9 D# u9 @/ P: z
– Business goal - to efficiently use assets
: S0 f& @4 V+ |– Ratios tell us how efficiently we are using our investments
& ]! U. s, e/ H. D3 `# T5 N) {: R# y
• Growth;
$ R/ S5 i+ f# l– Business goal - to increase in size+ g; w5 v% e) B W. A' f
– Ratios tell us whether the company is achieving any growth% h" b- x# A$ z$ P8 p# E
# t1 s1 `2 @' a7 Q, pInterpreting the Ratios3 j) j8 W+ h2 k" W5 l. z* X/ U8 q
• Profitability;
' w: q& K9 x9 x– Vertical Analysis (of I/S)
! b2 V7 {" ~- H% Y. A+ e& aI/S items * 100 = %
x9 E, q% h$ ^: V+ M6 O7 c Sales. m9 }3 O9 {( c9 Z8 I8 q5 M
• Tells us it cost us X% of sales to make those sales
7 U$ X. {( U4 t& t# P! O– Return on Investment/Equity% A! i8 t8 `9 \9 e
Profit ATB4D = % ; q" s; G: }5 n ?
Average Equity7 t% B9 i7 Z: _2 v0 w6 h9 ]
[(Yr. 1 E + Yr. 2 E)/2]* L! ]# f- f8 w! H- y/ z( l
• Tells us how much profit we made relative to the investment made by the owners
& l9 g0 H9 a0 v$ x T+ {) ` J/ a3 @) z8 ]+ x8 {
• Stability;
2 [' E$ j/ F. Q# l6 p1 X6 r– Net Worth: Total Assets
8 Y8 d, c* r3 _" ^5 ]' gTotal Equity = % 4 a' ~) ~2 w4 V0 z" s7 f
Total Assets
( p: @4 s M! E! I# e, p6 N• tells us what % of assets were financed through owner’s money
6 K$ u. r" V( |3 y– Debt to Assets
6 c! X/ c7 X5 E$ a/ p pTotal Debt = % ( P9 Y- [9 R' O; ?4 Q/ E
Total Assets
5 L3 P Z3 ^9 K. s1 w9 E* N• Tells us what % of the assets were financed through debt
. N5 s6 G3 V k. q2 ~– Interest Coverage# j+ K, _; y- i& u
EBIT = # times
1 `; D/ D" S! u5 M0 n/ v! YInterest Expense
0 O- @% Y& `. [& M$ a' s7 ?" Y" `• tells us how many times we can pay interest
& [/ S) u9 n4 I* n5 E6 G0 l! r, I4 U% h/ w4 G! N$ K/ j( C0 i
• Liquidity;
" h n q5 m# k, I k8 D9 M8 U– Current Ratio& g: a$ h) Y; Y [
Current Assets = X:1- q) ?) H0 S$ D: t6 J
Current Liabilities
5 y. u, g1 o; t* V+ {• Tells us, if we liquidated all our current assets, how many times we can pay our debts
' [8 C" }3 W( V5 HRULE OF THUMB: 2:1! Z- O; I- ^+ Y
– Acid Test7 R o+ A% ]' U9 L* I+ d
Cash + M/S + A/R = X:1
; E) O. i' `3 TCurrent Liabilities6 k5 o) w( y- a3 P4 K* s9 g
• Tells us how many times we can pay our debts with the money easily available to us
: H/ Z4 K9 L& x: r* XRULE OF THUMB: 1:1
3 e( M! V- t& a4 J& ]7 C3 x
# B" ]9 U1 E( y, {; M* v; |– Working Capital' v0 G- w3 }. ?2 H4 z# b3 w
C.A - C.L = $X, V7 }0 X7 Q: [# N, \
• Tells us how much money we have to work with AFTER s-t debts are paid
! t( x- Q4 x) w5 v- \7 R6 R6 c, ^% h# w% L
Efficiency;
& A3 l8 b% u" e– Age of Receivables
/ ~: R* {/ ^# x" J- X5 PAccounts Receivabl = # Days
. O* G9 j- f. w6 M; P (Sales / 365)
" f; J& @: s5 B, n• Tells us how long it takes us to collect our $$2 R. G" v- u( T
, z6 y8 s! c3 N9 g# J1 U– Age Of Payables! _8 Y8 k$ D' R6 o+ ^/ z
Accounts Payable = # Days9 t# \" R1 S! B- i% v
(Purchases* / 365)
?6 E: _. v6 C4 u7 C4 [7 s/ Z# S• Tells us how long it takes us to pay our bills
, Z0 b# K+ j/ F
( G; M: n5 U; I– Age of Inventory, }: v, W) j8 r" e- r+ J) I7 ~" t
Inventory = # Days* _! s% @ Z6 K& Y) p
(COGS / 365)
; d: u# [0 l! j7 f, }% o' [• Tells us how long we are holding on to our inventory in the warehouse W4 m9 E( V2 L2 l) \
' U$ \. _6 w; F5 ?4 m: c
• Growth;
' k) m5 i- o1 N! i! ^4 U. D) q& G– Sales
. E; v" q- o% f– Net Income
/ v: B; N$ W! y1 b( g! |% m: T! z– Total Assets
7 W. f- C7 o7 t5 F– Equity
. \+ h- H6 ]- z: JYr. 2 - Yr. 1 = %9 p8 _! m* a7 y" A
Yr. 1! X' j& c/ t0 {( F6 Q3 I
• Tells us whether the accounts are growing (and hence the company)1 N1 L8 O) h8 P* g) O
. Q5 Q. r; v( j! h# Y& z+ M
Understanding Ratios' }" e" m/ a$ y( d7 T4 Q2 x! S" @
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
5 B4 r6 Z) K" U• Either the NUMERATOR or the DENOMINATOR affects the ratio4 ^, c6 [+ B! k
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”, y& x9 c+ _; t$ P
– Which number caused the change?2 r# a; y! X$ L9 v( V8 j( g
– Look for increasing or decreasing trends over time.
4 L) n0 E! O) N. ?– Will these trends continue?
8 V. \" d! r2 d0 z– How does the company compare to the industry?
9 p- y/ _! k8 S" U0 X% G3 M+ I; d# P
0 U9 \ S; J; J: [4 L7 g1 q
Classifying Costs
) N7 q- ]3 X1 t+ l6 C& @• Variable Costs
( A& T7 L/ `; F m b8 r% T– a cost incurred with every unit sold/produced (volume)8 N' |2 b$ m- B; r" Y3 C$ Q8 H
• Fixed Costs
! _1 T# ?5 a6 D6 s– cost that does not vary with volume |
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