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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。: L$ a* ?4 Y: g$ O* Z5 v
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GM Overview9 e6 g3 Z% C/ N7 g
• Role, Timing, Issues/Decisions, C&Cs" w2 B6 m! _" H' F4 L' A
• Objectives* l9 ]$ _: W8 A B
– What do we “WANT” to do?& A3 z+ \$ l8 e+ R' u" B. j- M
• External Analysis
* |) A% G& q) F& L– What do we “NEED” to do?; d+ e( l4 g: b; w) \
– PEST, Consumer, Competition, Trade2 _5 Y# ?) o2 K* x* m
• opportunities & threats7 J! S$ P0 K% P4 B: l! [
– IMPLICATIONS: KSFs! Y8 {2 H; F4 y& F3 @, N+ N, T, N
• Internal Analysis2 P* o6 N2 ^" i
– What “CAN” we do?
3 q ^- ~4 r c( H5 u– Finance, Marketing, Ops, HR* f, \/ ?6 s: ^: z* t( p5 K
• abilities, strengths & weaknesses# i/ v* ]# n) |+ ]
– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
! v1 K5 Y2 b+ M$ e2 c9 q
. T4 a4 ]3 b& D. x5 }, y- z& c1 M• Alternative Evaluation7 E6 I1 n' r- Z! s" S
– What are the options?
' n; _% ?: c; J0 k# T! Y– Evaluate the pros & cons of the options% U6 _3 B3 k( ]! C4 ]) c8 r' N
– How does this option “FIT”?
1 O$ a6 y D* T: v; P; \– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)1 J" q4 u* q% y) ~2 d$ J0 m0 b) a
– Financial Feasibility (of AT LEAST 2-3 options that might “work”) 5 J; Z) Q% [9 ~' E) L2 y6 y
$ {, N4 x" r, V% H" Y7 w6 @8 a
• Decision8 q( ?- L6 f0 [& d9 J U
– Justify why you chose a particular option(s).
' ^+ M8 q" ~" f* w– YOU SHOULD BE CONVINCING8 }! M+ N$ t- ]
• Which strategy best meets the firm’s objectives?, u/ I3 B3 `5 E6 T2 z* ?3 U
• Does it satisfy the personal objectives as well?
% P) t4 z$ z$ ]- I `• Have you addressed the cons of the chosen alternative?0 I+ ]0 x8 P5 O; I; F
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)
( ~& V1 k! y7 S. A• Why NOT the other options?
* r3 g: _9 a0 `• How does this choice affect Finance, Marketing, Ops and HR? What changes* t, T( P/ g0 {! @
need to be made?
" D U0 v' F& j; |, k0 m; c& B# H
% V; g3 T$ U3 Z! U• Action Plan
. N7 K/ {2 e v' g) W• Map out a clear and precise implementation plan which includes;
$ v4 v, I; @5 z3 ] b$ l1 E– details which address what steps you have to take to implement your
. v+ |2 Z: b5 Q% Wdecision
& K$ k3 t7 y) d# Q5 e8 N. d+ ]– details about timing
! ~$ z9 g/ t$ G' a: e4 W– details about WHO will be responsible for accomplishing the ‘task’/ o' E$ h& i# g0 x* m
– how will you follow-up your plan (measure success)" k; g$ W, }) D7 a) Q1 D# d6 \
– make sure to consider both the short term and long term
, D) w* I) T4 g% e+ d/ F" T% L; p1 C% g! v8 y' k1 ^: {
Firm Valuation( |: A1 v' Z. Y- I
• Used to help managers determine the “price” of a company.- `2 p4 O4 t2 u$ e$ R
• 3 methods of valuing a firm;: u% n4 |% t0 R4 X9 i' _
– Net Book Value
* l: o$ \6 [/ A, W/ [5 V– Economic Appraisal" N! {0 k9 v$ [
– Capitalization of Earnings
% U5 O9 `3 z$ ^, \! v2 V t• Using all 3 methods (if possible) helps us to determine a RANGE of what the0 g0 A7 e/ u7 A3 Q% v0 s
company is worth.
* Z& w3 x' e, q7 v6 P& v• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???8 b3 ~' C* b& h5 I( Y* S, z9 w
' r% T% l0 q; i& N3 W u( W+ T Net Book Value (NBV)
* N# P1 c0 N3 ^7 W& h$ P* V– Total Assets - Total Liabilities& ^' a& V9 _* f: V. ?; X
• a.k.a.. the equity
4 C& }. q# |# l8 ?6 J6 _– Does not account for the present market value of the assets* I$ \0 ^7 J& U" n \ N
– Calculated using the most recent given balance sheet
' L+ B: n' V ~" c( N. h– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
* l! S( S1 t H0 R% }' b, `* n# u+ Q1 S
Economic Appraisal (EA)( t9 g8 o4 } W
– Similar to NBV, but tries to reflect the current market value of the assets2 n5 D1 n6 x" S7 Q5 |8 h
– Total Appraised Assets – Total Liabilities. P- [- X" |& G# H
– Preferred by buyers who are interested in a company for its assets0 O; T2 f" m+ U: E
) J# m, U% B/ _" Q3 P9 @4 R Capitalization of Earnings (CE)" h8 o: h$ B0 j. y- D( i% ]
– Focuses on the I/S instead of the B/S
3 B4 V2 ]+ i9 F) D• Attempt to value the company in terms of the future income it may provide.% T% e1 S( Y$ q4 X
– NPAT * P/E ratio = value
* r) H- S( _6 U% ?1 S# D– Must evaluate two different earnings figures (to determine risk & range)0 o( `3 l* G+ ?- A
• Assuming changes (projected statement)
* y$ X4 h }. s0 l• Assuming no changes (current given I/S)# L/ F. [: Q" i/ p4 L
– Select a reasonable P/E multiple
, ]* F" `0 B9 Q– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
! }. r. e% ] Y- [- r. ?0 h
/ h" V8 _3 v9 j w% c- z; X; k: G: J• P/E Multiple. ]" M+ s0 Y& ~! K8 Y- _0 O
– Rules of thumb;: ]$ E: O/ [$ l4 T8 h, q
• Mature industries with stable earnings tend to have multiples; ] R/ w9 @9 Q( Q' g
from 5 to 15.9 k- j8 `6 a+ d' o n' n
• High growth industries tend to have multiples exceeding 20.- d/ z b; ^+ m' _7 F F; q M1 ?
• “Growth is good; risk is rotten!”
! ^% S' t6 y |% M0 u* {– growth increases a multiple8 S: L8 a* N: b. R8 ]& F
– risk decreases a multiple
: ~3 w, b# C0 T2 L: g
. A- ~1 f( u( c1 V2 o. bTheir Associated Ratios- M% X q& I( |0 y8 }
• Profitability;& B: h# }* C' M
– Business goal - to make $$
( O3 }9 D/ e9 g% h- ]– Ratios measures how much money we had to spend to make $X in sales
4 S3 x" s2 ?. [8 A• Stability;
/ k4 m# V' }6 ]* u– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
( M o' T o ~: V– Ratios measure the firm’s means of financing assets and ability to pay interest on debts# j& {6 R0 R/ }- z
# T! K' i( s4 w4 Q$ ]6 V
5 Financial Goals &Their Associated Ratios
- C2 e- a4 Z( s$ M% H+ E • Liquidity;- v; B. k/ ?6 _5 F% F* b- I
– Business goal - ability to meet s-t obligations* s1 n5 B" `; D/ P
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm1 E# m0 l& {) A; z1 A; ]
obligations)4 f9 W0 a5 W7 g! u
• Efficiency;; x2 X- e1 ?# n
– Business goal - to efficiently use assets
6 N/ {' g- x9 ^6 y7 `3 F$ M– Ratios tell us how efficiently we are using our investments
+ S f* c! W4 e# ^3 s X4 S" w9 L* e
• Growth;# r" Y% ]1 s' h) @
– Business goal - to increase in size
, N' m! }5 G* y; v" \' {& ]/ e" q/ O– Ratios tell us whether the company is achieving any growth4 t" } ?/ ?+ I# U5 j
2 \9 G+ D: }8 c, QInterpreting the Ratios
+ R1 l" ^& @: J• Profitability;
3 J" ^/ M# y# `0 z* d. Q# Y, J: n& U u– Vertical Analysis (of I/S)
; f. V1 g% g7 Z' F; ?/ MI/S items * 100 = %
" y6 V1 g0 ]' ]' V6 {( G" ~ Sales7 Z1 B" d; Q3 z% ^/ K( L
• Tells us it cost us X% of sales to make those sales
5 _) t8 A# I, j' B4 b– Return on Investment/Equity
( m# F3 O5 F+ {" Q, B; e4 O/ fProfit ATB4D = % 5 T6 K; l; ~9 o( U5 N4 V
Average Equity* B/ U; ~3 K6 a( s4 S
[(Yr. 1 E + Yr. 2 E)/2]
3 n4 Q8 {9 f9 M$ g• Tells us how much profit we made relative to the investment made by the owners
' q" l! Z2 c% |, @ G* f0 B
8 {+ `$ `( ?; d2 }& J- w1 x* h• Stability;
5 ]2 N; J/ N% i# Z% x– Net Worth: Total Assets
6 v0 Y2 s9 [1 e0 P' {/ w1 E" T- ITotal Equity = %
7 ?5 ^6 G" i6 N: x7 M9 FTotal Assets* q4 p; d7 |0 F3 ~$ J9 q0 d4 ?
• tells us what % of assets were financed through owner’s money
7 J: W6 D4 v! H" Q- z- ?– Debt to Assets
! J. ]. J4 Q; V! rTotal Debt = % - r7 \2 i$ B" y6 m* y* Y# i, [
Total Assets5 k/ B% K" }+ a$ M5 b ~. ? W. Y
• Tells us what % of the assets were financed through debt
5 X6 l6 J5 a+ n5 |. C; _– Interest Coverage: `7 J& @ ~! V* H- _/ x8 ^, l, W
EBIT = # times
2 X) @; Y8 L" l, d S7 d# J% sInterest Expense
! `8 T; ]5 M: b- S+ S• tells us how many times we can pay interest
: J" ]1 d: V% {1 a4 U5 s& b
" @. s0 N) ?# ~; i) r• Liquidity;
7 s! ?6 y2 Y7 w; ? u- ]– Current Ratio) B# Z' U3 r. C' V2 h% K
Current Assets = X:1
& [% t5 C( q% Y2 r: oCurrent Liabilities
. J2 z l! q+ o6 p$ a7 e3 E• Tells us, if we liquidated all our current assets, how many times we can pay our debts
/ [# j, e, k# | p! s4 S. w; oRULE OF THUMB: 2:1
6 ?- X: T8 b9 s– Acid Test
2 ^1 J* z# [* c" H$ W6 BCash + M/S + A/R = X:1
1 e) W; l2 p' [6 |8 {/ S& j4 [Current Liabilities
1 v3 f6 {' |: o- L; C• Tells us how many times we can pay our debts with the money easily available to us+ [; C4 J0 M0 x
RULE OF THUMB: 1:1
# N+ J+ [1 X6 w* X3 `
! F% \$ [$ M' _, C4 ?– Working Capital l. |$ F' `4 W7 C$ ?1 q
C.A - C.L = $X* r. { S/ a5 d# S- ]/ M0 ?
• Tells us how much money we have to work with AFTER s-t debts are paid+ Y; b( @, i& N
' `( N4 l# W$ vEfficiency;
: O3 L+ e2 K- `; A0 j$ \– Age of Receivables- p) v1 N' G9 P9 x6 [
Accounts Receivabl = # Days
^/ r' f$ n# p6 }4 |, z. ] (Sales / 365)
& J" U9 _3 _4 i# N# y( F) u• Tells us how long it takes us to collect our $$
$ @" a% O. K8 E2 W+ C
% z% {$ i$ y5 r/ @# g2 D4 @– Age Of Payables
2 r- s d4 `( X- uAccounts Payable = # Days3 b* b9 V. _+ B, d8 c( G
(Purchases* / 365), l% O' W0 }' v, y
• Tells us how long it takes us to pay our bills
. D4 h" @4 _& y5 _5 |) E
9 u& K" L. N" H* H* }– Age of Inventory
3 y$ V$ M6 o5 B+ q; [# b Inventory = # Days H$ o9 J4 F, [/ f2 l; E, F3 u6 ~8 `
(COGS / 365)
7 e- L2 ^+ k$ P$ @$ u• Tells us how long we are holding on to our inventory in the warehouse
5 y3 S0 a# o. F8 K* p7 W, j( n6 A# ^; C; e# G1 J- O) b
• Growth;
3 N! f' ]: l: `+ r5 b– Sales
# Z) i% t8 a$ b& v3 O" Y* w, }– Net Income
, A) |) u8 \+ L, U0 s– Total Assets
: u; u+ G# y) }. A– Equity
8 G! x n0 C0 cYr. 2 - Yr. 1 = %! D; N6 r, H/ ^3 H7 }
Yr. 1
/ @) J ^1 N/ z3 R• Tells us whether the accounts are growing (and hence the company)" I- i2 r0 t ]8 P- @( c
/ ?8 K& w. I$ t7 M! P$ K, y5 Q; A
Understanding Ratios+ i8 p/ u* R. i/ N6 N- k
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”# E4 |8 G d% C L" m" E% _
• Either the NUMERATOR or the DENOMINATOR affects the ratio
) P3 y4 d/ s4 J, Y( j9 g# K• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”
b6 l v& I# D9 G5 i5 w– Which number caused the change?
$ Z# z" ^0 M) C( g# a– Look for increasing or decreasing trends over time.
5 b# l. a0 Y1 \/ A# ~– Will these trends continue?
1 _* G1 N5 a9 J– How does the company compare to the industry?
3 D. Z! X0 }0 M0 _& J3 c+ p2 K# ]$ J/ M
0 U" }9 [* Z4 u* v/ \# |
Classifying Costs
7 K, D' m- R9 F• Variable Costs2 x0 M) G. W% z5 W9 N& d4 d# c/ D4 g
– a cost incurred with every unit sold/produced (volume)
4 I0 Q' X* q) V3 | [- A• Fixed Costs
" l. }9 z; t; j7 I– cost that does not vary with volume |
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