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- 1091
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- 710 点
- 资产
- 2299892 金币
- 注册时间
- 2006-3-26
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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。( H! [/ u' y* C( D% l! e3 i% \
1 _4 Q! R$ J* h2 @GM Overview
6 h& n- N# n4 l• Role, Timing, Issues/Decisions, C&Cs; c) K" |0 P. C! X7 Q% B# Z
• Objectives3 H0 n+ r- i; r2 [* ~8 H6 m* L- x3 f
– What do we “WANT” to do?3 o& v4 F1 b1 I, V. q
• External Analysis
& j9 b9 B; ?3 y& Z$ j% R5 x– What do we “NEED” to do?; \' L4 j1 S/ v" ?( x2 }: u7 P' R
– PEST, Consumer, Competition, Trade4 E0 D: X- Y# }* R' x
• opportunities & threats
0 ]. m1 q- c; R7 z$ ?– IMPLICATIONS: KSFs
7 x* C: a. z# M% F1 b• Internal Analysis8 o" ]; t& z5 O3 v
– What “CAN” we do?" V$ ~) x9 |. t# @* K& I
– Finance, Marketing, Ops, HR$ B+ u' X, Y9 ]: a# i' t
• abilities, strengths & weaknesses
) C. | E+ o+ o9 t, g– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES6 X; @- o- a1 j3 ]- d: _1 H
( \3 C* e {+ e% [1 t/ Z
• Alternative Evaluation
( L# j+ {4 E4 w2 [/ m% Q/ }8 {; }– What are the options?2 y# x8 a+ t/ g" d
– Evaluate the pros & cons of the options
0 m5 C& D3 O6 o' i& u– How does this option “FIT”?/ S0 [$ J8 i! a- F: N
– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
8 r. Y. f2 G; D3 j8 `/ ~& W– Financial Feasibility (of AT LEAST 2-3 options that might “work”) + K) l+ }" \8 V. u7 a3 a
4 ^- X7 m) @9 F0 I! e# @" P• Decision
9 S5 W: r7 {3 r m% R– Justify why you chose a particular option(s).$ b4 W5 d( D& r. b8 [" }9 `, T& p
– YOU SHOULD BE CONVINCING4 L O0 R% k6 v# n
• Which strategy best meets the firm’s objectives?% N% G* W& d/ E& b/ t& Y) }
• Does it satisfy the personal objectives as well?
0 w1 i) q- P4 y• Have you addressed the cons of the chosen alternative?, F2 z- F( Q# n
• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)
1 E U3 i, \+ Y9 X) g' {• Why NOT the other options?
5 a5 l. ~5 E- f$ K5 Q+ O, N; {• How does this choice affect Finance, Marketing, Ops and HR? What changes$ ~: \4 l6 Q& W6 I6 y
need to be made?
1 ?/ y- m- h& _4 j+ y6 k) m7 A" A2 m' E5 [# [4 ?
• Action Plan' {# B' c/ p' j6 R0 F0 {, L
• Map out a clear and precise implementation plan which includes;
! _$ X, J; |$ A' M$ t5 u– details which address what steps you have to take to implement your
* v8 r! {( J* E9 [7 z: |decision
$ l0 J' a* D: ] w2 h. B$ K– details about timing# ?* e$ ?/ K- \; E1 Q- A
– details about WHO will be responsible for accomplishing the ‘task’# [! ]/ V8 V/ S. i1 V2 E5 C* O
– how will you follow-up your plan (measure success)7 d* @/ Q, k7 M
– make sure to consider both the short term and long term7 g5 g O, r0 k0 Z! R" Y
- X/ p; @8 G" X4 R" rFirm Valuation- }8 k f/ J" i; u: ^; S4 v* B& q
• Used to help managers determine the “price” of a company.5 l9 v1 E( Z% Z8 s
• 3 methods of valuing a firm;& q) I, }% M+ W' t7 t2 W5 B
– Net Book Value& T: D, ^) F. a
– Economic Appraisal
5 @* x2 K i# B4 d– Capitalization of Earnings% g8 O+ j% V0 a ?7 D
• Using all 3 methods (if possible) helps us to determine a RANGE of what the
. C3 v5 }+ w/ N1 c2 Rcompany is worth.
6 g( m: Z3 Q& f: Z• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???& l! n9 c* e9 @8 D( A$ o
6 e7 {4 I: |. ^/ r1 s- E# i Net Book Value (NBV)( A8 u- t3 J0 w9 }
– Total Assets - Total Liabilities4 K1 e: [& c8 \
• a.k.a.. the equity) ^: g* H# h* A* U
– Does not account for the present market value of the assets
9 s0 ?8 A, z# T; R0 f/ l% k– Calculated using the most recent given balance sheet+ ^- h# U( d+ m% _, c: d
– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business
3 u; [& _/ b3 Z, B6 A% z& F9 {: |- i
* s" J7 P/ Y' C6 `- a6 c Economic Appraisal (EA)/ m2 d5 f, I8 N4 d$ F) k
– Similar to NBV, but tries to reflect the current market value of the assets' d I- g& ]6 z% [$ S2 F4 }
– Total Appraised Assets – Total Liabilities
3 p2 l9 \5 u7 @3 Z– Preferred by buyers who are interested in a company for its assets2 }" m4 I& Y2 z: s: \
( C0 d0 d6 `8 N h, V" x
Capitalization of Earnings (CE)) v8 R3 b b* i2 L! S; g
– Focuses on the I/S instead of the B/S# ?3 f/ ]( w9 f' O {0 R! P
• Attempt to value the company in terms of the future income it may provide.
: Q1 k" L C0 R7 q7 d- T+ Y) ?/ {– NPAT * P/E ratio = value
: W# x5 m& E9 B- c+ X* W- [– Must evaluate two different earnings figures (to determine risk & range)1 _7 c$ V( q z/ s" m: e
• Assuming changes (projected statement)
9 H( n0 k# y! [: v2 u, O• Assuming no changes (current given I/S)/ T" k8 F+ b' \5 f! | T
– Select a reasonable P/E multiple& U8 b6 ]( _8 `9 C
– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
0 v7 @) J3 b5 @$ A. s6 [
+ n0 D5 N t0 n( r6 Y7 Y2 B5 K3 d• P/E Multiple a+ W% \9 g' Z
– Rules of thumb;1 y3 W$ P# Q1 E# q
• Mature industries with stable earnings tend to have multiples n* h; M- F( p+ M& S7 E
from 5 to 15.1 ~0 W' _$ x2 P1 Z0 u; ~
• High growth industries tend to have multiples exceeding 20.5 W* o- ?- `0 n" l
• “Growth is good; risk is rotten!”- a2 R+ W: u& V* x
– growth increases a multiple
7 Z% u3 v# l. K+ m' k u– risk decreases a multiple" N# o0 b- {7 S5 r/ N
( g( M# s; V: tTheir Associated Ratios
7 H, z. M! ?' {) m• Profitability;( e% l$ Z3 d- Y; Z
– Business goal - to make $$7 \' M: p, b) K) P; S X
– Ratios measures how much money we had to spend to make $X in sales
( C$ Z& N1 B A( Z4 _ J: R. U5 y4 x• Stability;) o$ w6 G i$ c% e; w* a- y
– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
* X$ r& {, R$ _( m4 N– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
! h0 V; B0 l1 x* Y; l" z) i" p% u* Y' z
5 Financial Goals &Their Associated Ratios$ V+ m+ D, M5 s( K, C, a# ?) W$ {
• Liquidity;
; {6 G! \6 G p% l; P– Business goal - ability to meet s-t obligations
/ w H: f5 x& Z- V* U E" N– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
( ]- A" C# T% R. f" eobligations)
6 q0 r4 N+ ~ J! i4 o, I( x• Efficiency;& S7 ?0 [4 r, D7 t+ o% t1 b
– Business goal - to efficiently use assets
3 |8 L( Y( i$ @% M1 i! N– Ratios tell us how efficiently we are using our investments
' s9 _) K9 v' r# Y; l4 ~$ r3 d8 D/ k& ?- z2 h! _& I# a
• Growth;
( g! \" Y- W/ G7 d6 N% C– Business goal - to increase in size: _; q5 m: p1 @; l% k L
– Ratios tell us whether the company is achieving any growth
, ]. z* v7 J& q6 _' F3 Y9 G- m6 z) L
0 e0 {' I$ h+ _# m5 m( A. UInterpreting the Ratios, t7 U& l' e, _, d
• Profitability;
/ K% Z! x, m1 P9 \9 h– Vertical Analysis (of I/S)
2 n1 Z8 w: k' U- i8 {I/S items * 100 = %
# ^2 A8 V! G" S1 u( j0 e Sales
# j4 @# H8 z* j" p! S6 J- c• Tells us it cost us X% of sales to make those sales4 B( U) D+ p; Q; V' k* X; p0 f
– Return on Investment/Equity: y9 F; f% C; |/ o
Profit ATB4D = % 7 ?# C5 R/ p4 j5 _
Average Equity% q' b# Y" ]. ~$ |4 g G
[(Yr. 1 E + Yr. 2 E)/2]
0 O; _% B- R' C• Tells us how much profit we made relative to the investment made by the owners: Y2 l9 P: U$ }3 U6 M6 m% l5 j
7 w x3 {' h. P! ^3 |• Stability;
) {% N/ A; u( l– Net Worth: Total Assets
9 j; y: |1 [0 w( V! u6 p! L) p$ rTotal Equity = % 7 s. q" ~$ ~* G/ q2 }
Total Assets1 I9 b5 y( l: ]) M# H
• tells us what % of assets were financed through owner’s money" M/ R8 W/ o/ m* h2 p d
– Debt to Assets
7 }, l2 P1 N+ mTotal Debt = %
0 L9 H& W( v `* j% HTotal Assets
) \2 w3 @; ^# j% ~' A• Tells us what % of the assets were financed through debt
5 ~. D. ^& h0 j; Y! W9 ~- }5 Q– Interest Coverage1 T. @2 \+ y# ~2 G# F: S
EBIT = # times
. Z6 [: z3 Z9 |9 [# YInterest Expense
9 p& b m& ~3 @6 U/ y; @0 m• tells us how many times we can pay interest
; D2 b6 U# K! z8 h7 K
/ M7 L( m$ G) q6 ]7 `0 c% y9 V• Liquidity;: S* t' e E: S6 p% z
– Current Ratio
8 w9 p& D9 Y. Z6 v/ UCurrent Assets = X:1; u0 T$ _% i0 M+ `
Current Liabilities$ ]+ n" J8 ?0 m1 K. B+ |
• Tells us, if we liquidated all our current assets, how many times we can pay our debts$ C( x/ s1 N" _
RULE OF THUMB: 2:1 O0 _" e9 r- F7 o
– Acid Test' ]: N$ f6 k5 e& T, a
Cash + M/S + A/R = X:17 w. }$ g) n: l# Q% U
Current Liabilities
* r% e7 f0 p7 F @• Tells us how many times we can pay our debts with the money easily available to us
" w8 ?- v) R7 l# T& ?% }' YRULE OF THUMB: 1:1
/ ?( Q$ M# `. ~# r( W& `/ W4 {5 W+ Y# O
; R A8 t2 o0 g* n$ @– Working Capital8 f6 j, v% v" A3 h* ?
C.A - C.L = $X
7 ]: t. F, Q. n1 ]• Tells us how much money we have to work with AFTER s-t debts are paid; F0 [7 m9 I) M! f7 |0 i/ M# ]0 D
, o7 [6 Q6 h0 Q# JEfficiency;
. Y5 i- `: _: B3 P: a3 ?7 f– Age of Receivables v2 r9 D- h5 \5 o
Accounts Receivabl = # Days/ i, y9 p" t' J$ f3 q
(Sales / 365)
, [& a9 n: y5 v, r- N2 o( ] u• Tells us how long it takes us to collect our $$! R8 M% R* i, E
2 e: W p- @/ {; L4 a
– Age Of Payables4 d' b' p1 l2 @+ f- b9 Q: {6 x
Accounts Payable = # Days' S/ U9 v5 `1 K
(Purchases* / 365)
* g/ @# o; s' x4 J* G• Tells us how long it takes us to pay our bills
; ^# T* c% i9 |( R/ r- x. B6 R. Y0 C' `
3 k+ A# r6 R' }( v" b– Age of Inventory
+ n6 @/ j6 ?+ R" Q- w. y) }* l/ @" D! @ Inventory = # Days. s0 \, n$ m+ Z
(COGS / 365)8 y- J* f4 @& k4 o
• Tells us how long we are holding on to our inventory in the warehouse, @# {: m) u. ~6 e V6 j0 W
, L' ~, d& ]+ }
• Growth;4 ~0 F! V' A: R F
– Sales- X$ {: z, T" G2 u
– Net Income& }% o ?$ t4 M( K
– Total Assets
: V+ M. Y0 Y/ ]/ @( M– Equity+ y( E, g9 g. i w& t- Y* W
Yr. 2 - Yr. 1 = %+ O; o8 D* g! r, G
Yr. 10 n# m6 w- S7 w: Q. {% q9 ~
• Tells us whether the accounts are growing (and hence the company)4 }6 S7 F0 Y; L! s
% t s/ o/ M; [3 A- z8 E7 WUnderstanding Ratios: F! N* C& C, x+ `6 M5 D
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
" ^& D0 s) ]) w8 M7 V0 {• Either the NUMERATOR or the DENOMINATOR affects the ratio
9 }! m& h6 v( J7 S/ o- ], P/ o• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”6 ~1 ^$ U" b& Q% R) _9 U0 d
– Which number caused the change?8 z) x3 G x+ l4 \2 h* O
– Look for increasing or decreasing trends over time.- C) O! m- C) S- b
– Will these trends continue?
" n8 ~. N; A6 w$ o, W0 T3 I– How does the company compare to the industry?6 q/ T3 a& h7 H( B9 o
% H- Z- j p2 _1 c1 c$ y
. U' A0 n+ b" s; D4 h0 m8 |" VClassifying Costs
+ |5 x7 o7 A, ^! e1 k/ X, Z1 }• Variable Costs3 Z6 b9 V; Z+ i% N* ^5 R" M7 ~/ R
– a cost incurred with every unit sold/produced (volume)% i4 v, r) Z6 H9 r: S5 R) M$ O
• Fixed Costs
% m/ }! a: F# l4 r$ s* U7 d$ E– cost that does not vary with volume |
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